Human before anything else
Where depth and individuality are given the time, thought and craft to become a visual world that is yours.
LET'S CHAT
People rarely choose a service on its own. They are also choosing you, your judgement, taste and experience
DIRECTION. You stop wondering how to present yourself online because you know what people actually need to understand about you.
INDIVIDUALITY. A look that is recognisably yours, so being remembered stops depending on how often you post.
TRUST. People come to you already feeling like they know what you’re about.
PREMIUM. The price makes sense before anyone asks, which saves the part of the conversation nobody enjoys.
You don't need to be famous.
You need to be known.
HOW IT WORKS
Let’s create your own
unique visual world.
LET'S CHAT
KERSTIN AUER
KERSTIN’S BACKGROUND IS AN UNLIKELY MIX OF CORPORATE LIFE, PHOTOGRAPHY, CREATIVE DIRECTION AND A LIFELONG HABIT OF NOTICING PEOPLE. OVER MORE THAN 20 YEARS, HER WORK HAS TAKEN HER FROM UNDERWATER PHOTOGRAPHY AND EXHIBITIONS TO BUILDING A DESTINATION WEDDING BUSINESS, WITH IMAGES FEATURED IN HARPER’S BAZAAR, MARTHA STEWART AND OTHER PUBLICATIONS. SHE NOW BRINGS ALL OF THAT EXPERIENCE TO NOW & KNOWN, READING PEOPLE, ASKING THE RIGHT QUESTIONS AND TURNING WHAT SHE LEARNS INTO SOMETHING VISUAL. AS A NATIVE AUSTRIAN, A CERTAIN AMOUNT OF DIRECTNESS COMES AS STANDARD.
IF YOU’VE MADE IT THIS FAR, YOU MAY HAVE GATHERED THAT I AM CURIOUS, SLIGHTLY ALLERGIC TO DOING THINGS SIMPLY BECAUSE THAT’S HOW THEY’RE USUALLY DONE, AND HAVE A MILDLY INCONVENIENT HABIT OF TAKING AN IDEA FURTHER THAN IS STRICTLY NECESSARY. THAT OCCASIONALLY CREATES MORE WORK THAN PLANNED, BUT IT IS ALSO WHERE THE GOOD STUFF HAPPENS. I WANT THIS TO BE A SPACE WHERE YOU CAN BRING THE ODD IDEA, QUESTION THE OBVIOUS ONE AND FIND OUT WHAT YOUR WORLD LOOKS LIKE WHEN WE STOP TRYING TO MAKE IT LOOK LIKE EVERYONE ELSE’S.
What is personal brand photography, and how is it different from a headshot or standard brand shoot?
A headshot shows what you look like. Personal brand photography helps people understand who you are.
The strongest personal brands are built around personality, point of view and the way you do things. My job is to turn that into something visual people can recognise and remember.
When is the right time to invest in personal brand photography?
Earlier than most people think. You do not need to wait until everything is polished or established. Whether you are launching, pivoting or stepping into a more public role, the beginning can be one of the most interesting times to photograph.
People do not only connect with the finished version. Seeing how a person and a business evolve gives them a reason to come along for the journey.
Do I need to know exactly what I want before I book?
No. Arriving with a fixed plan is not the point.
The direction is the work. We start with a structured conversation about the business, who you want to attract and what those people need to understand before they will work with you. Everything after that, the concepts, styling and location, follows from what we find there.
That thinking is what you are paying for. The photographs are the final expression of it.
What if I hate having my photograph taken?
You and almost everyone else I photograph, including people who happily speak in front of hundreds of people for a living.
Most of the discomfort comes from not knowing what is expected of you, so we take care of that before the camera comes out. By the time we are shooting, you know what we are making and why.
Nobody has to perform. That is usually the part people are dreading, and it is the part I have no interest in either.
What should I wear for a personal brand photoshoot?
You will not be left to work that out alone. Wardrobe is developed with a professional stylist as part of the preparation, and always around the direction we have set for the shoot.
The aim is not to dress you up as someone else. It is to make sure what you wear feels like you and works with what we are creating.
How much does personal brand photography cost?
It depends on the scope. The best place to start is a conversation about what you need, what it would cost and whether it makes sense for you.
If you are mainly comparing photographers by hours or image count, I may not be the right fit.
